Dave Asprey

Dave Asprey (born 1973) is an American entrepreneur, author and advocate of a low-carbohydrate, high-fat diet known as the Bulletproof diet, about which he has made claims criticized by dietitians as pseudoscientific. He founded Bulletproof 360, Inc. in 2013, and in 2014, founded Bulletproof Nutrition Inc. Men's Health described Asprey as a "lifestyle guru".

Asprey is known for his early adoption of the Internet for commerce, selling caffeine-molecule t-shirts via the alt.drugs.caffeine newsgroup in 1994, and for his promotion of the "biohacker" movement. Previously, Asprey held executive and director positions for technology companies including Trend Micro, Blue Coat Systems, and Citrix Systems.

Career

Asprey worked in the IT industry for companies that included Bradshaw and 3Com. He taught and ran the Internet and web engineering program at the UCSC Silicon Valley Extension, in which Asprey created one of the first working instances of cloud computing. Later, he joined Exodus Communications as director of strategic planning, where he co-founded the company's professional services group.

His first startup was an early-stage e-commerce company founded around 1993, which was featured in Entrepreneur magazine. Eventually, the company delivered products to customers in ten countries, including Australia, the United Kingdom, South Africa, and several parts of Asia, making it one of the first worldwide e-commerce businesses.

Asprey was the director of product management for a Silicon Valley startup called NetScaler, which was later acquired by Citrix Systems. After working at Citrix, Asprey served as the vice president of marketing for Zeus Technology and later, vice president of technology and corporate development at Blue Coat Systems. He then became an entrepreneur in residence at Trinity Ventures before co-founding a company called Basis. Asprey was the vice president of cloud security for Trend Micro before he left to run his own business full time.

Bulletproof

Asprey founded Bulletproof 360, Inc. in 2013 and founded Bulletproof Nutrition Inc. in 2014. He initially started the Bulletproof brand after developing Bulletproof Coffee. He posted the recipe for the beverage and details on the health benefits he experienced on his website while still working for Trend Micro. Asprey developed "low-mold coffee beans", oils, and supplements and started selling them on his website in 2011. The following year, Asprey was a panelist at the "Hack Your Brain" event at South by Southwest. By 2013, Asprey had left his position at Trend Micro to run the Bulletproof companies.

Asprey hosts a podcast, Bulletproof Radio, which had been downloaded more than 75 million times as of January 2019. The stated goal of Bulletproof Nutrition is to enhance human performance. It supports the Quantified Self movement as a way to empower individuals to understand and 'hack' their own health.

In 2014, Asprey authored The Bulletproof Diet, published by Rodale Books, and in 2015 opened a cafe in Santa Monica selling Bulletproof Coffee and high-fat foods. In July 2015, Asprey raised $9 million from Trinity Ventures to expand the company.

In July 2018, Bulletproof 360, Inc. reported raising more than $40 million in equity and debt financing, led by the food and beverage investment firm CAVU Venture Partners. Other investors in the round were Trinity Ventures and Silicon Valley Bank. In Sept, 2019, Bulletproof announced that Asprey had stepped down as CEO but would continue to focus on his role as executive chairman. In September 2021, Asprey announced franchising his new venture, Upgrade Labs.

Bulletproof diet

The Bulletproof diet developed and marketed by Asprey recommends eating foods high in fat, moderate in protein, and low in carbohydrates with a foundation being the consumption of Bulletproof Coffee, a brand of coffee made and marketed by Asprey. Asprey developed this recipe after traveling to Tibet and drinking yak-butter tea. He returned to the United States and experimented with buttered drink recipes and published the preparation for his buttered coffee drink on his blog in 2009. The Bulletproof diet promotes the consumption of grass-fed beef and butter and considers soy, wheat, canned vegetables and microwaved foods to be toxic, but fails to provide any evidence to support these claims. It also recommends incorporating intermittent fasting.

Asprey has claimed that when used in combination with other "health hacks", the coffee helped to boost his IQ score by more than 20 points, but failed to provide any evidence to support this claim. Asprey warns coffee drinkers to avoid mold toxins such as ochratoxin in coffee. Asprey asserts that mycotoxins are harmful substances produced by coffee-bean-growing molds (among other things) and they are responsible for a wide range of health issues, including inflammation. He promotes his Bulletproof-brand "Upgraded Coffee" alleged to omit mycotoxins. Physician David Bach says that coffee producers are already able to remove mycotoxins from their products and that there is no evidence to support Asprey's claim that mycotoxins make people "sluggish".

Reception

Critics have described the Bulletproof diet as simplistic, invalid and unscientific. Asprey has no medical degree or nutritional training. The British Dietetic Association have listed the Bulletproof diet as an example of a fad diet. Stephan Guyenet reviewing the book for Red Pen Reviews commented that although some of the Bulletproof diet's advice such as eating whole foods and avoiding processed foods is healthful, "much of the dietary advice presented in the book seems either based on a superficial understanding of nutritional science or a complete rejection of it."