首先，打破成规 (1999)

《首先，打破成规》（副标题为《八万名杰出经理人的共通特质》）是由马克斯·巴金汉和库特·科夫曼合作撰写的一本书，他们为经理及公司老板提供方法去处理员工的各种问题。 这本书登上了《纽约时报》的畅销书排行榜上长达第93周。《时代》杂志亦将《首先，打破成规》列为“ 25本最具影响力的企业管理书籍之一”。

大纲

马克斯·巴金汉和库特·科夫曼讨论了人们对标准商业管理思想的谬误，以及优秀的管理人员应如何创造和维持员工对公司的满意度。 这本书是记录了盖洛普公司在过去25年中对80,000名经理进行的访谈所得出的结果。这本书的主题包括最佳管理者应该做及不应该做的事情。马克斯·巴金汉和库特·科夫曼均认为管理层应该专注发挥每位员工的才能及优点，不应该试图解决员工的弱点。

First, Break All the Rules, subtitled What the World's Greatest Managers Do Differently (1999) is a self-help book authored by Marcus Buckingham and Curt Coffman about improving employee satisfaction. The book appeared on the New York Times bestseller list for 93 weeks.Time magazine listed the book as one of "The 25 Most Influential Business Management Books".

Content outline

Buckingham and Coffman discuss the fallacies of standard management thinking and how good managers create and sustain employee satisfaction. The book is a result of observations based on 80,000 interviews with managers as conducted by the Gallup Organization between 1975 and 2000. The book goes into detail on debunking old myths about management, and gives advice to employers on how to obtain and keep talented people in their organization.

Key ideas from the book include:

treating every employee as an individual.

not trying to fix weaknesses, but instead focusing on strengths and talent.

finding ways to measure, count, and reward outcomes