Purple Cow (2003)

作者: Seth Godin
首版: 2003 年
Open Library: 18 个版本

百科

这个词条暂时没有中文维基百科条目，下面是英文维基百科的内容（英文原文）：

Purple Cow: Transform Your Business by Being Remarkable is a 2003 book by Seth Godin. The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product. USA Today said it "reminds business people of the tried-and-true path to success: Make a great product".

Marketing and sales

Purple Cow was itself marketed through some of the techniques that Godin describes in his book. The first, self-published edition came packaged in a milk carton and was sold for just shipping and handling charges. The cover is purple and white, and the words are printed sideways.

In the book's first two years of release, it sold more than 150,000 copies over the course of 23 printings.

以上文字摘自英文维基百科「Purple Cow: Transform Your Business by Being Remarkable」（去掉了参考文献等尾部小节），按 CC BY-SA 4.0 使用，作者为维基百科的各位编者。