冷观世变 (2009)

《大开眼界：格拉德威尔的奇想》（What the Dog Saw: And Other Adventures；ISBN 9780316075848），简称《大开眼界》，是一本由美国《纽约客》杂志专职作家马尔科姆·格拉德威尔在纽约客杂志上撰写的短文所集结成的非小说书籍，利特尔与布朗出版社于2009年出版的畅销书。

概要

《大开眼界》这本书是由格拉德威尔在《纽约客》杂志上撰写的19篇短文所集结成书。本书分为3个部分。第1部分的篇章主要叙述由格拉德威尔所描述的"少数天才"，这些天才令人很不可思议底专精于他们的专业，不过他们的事迹未必会被主要的媒体所报导。第2部分谈到：理论、预测，及分析，主要叙述预测的问题。这一部分谈到诸如情报收集的失败，与安然公司的起落。第3部分述及各类心理学及社会学的议题。这些议题讨论到诸如早发及晚发人物之区别，以及犯罪者侧影描述等。

参阅

引爆流行

What the Dog Saw: And Other Adventures is the fourth book released by Canadian author Malcolm Gladwell, on October 20, 2009. The book is a compilation of the journalist's articles published in The New Yorker.

Background

Gladwell initially covered business and science in The Washington Post before joining the staff at The New Yorker in 1997. Each of the articles first appeared in The New Yorker and was handpicked by Gladwell. The stories share a common theme, namely that Gladwell tries to show us the world through the eyes of others, even if that other happens to be a dog, hence the title.

Synopsis

What the Dog Saw is a compilation of 19 articles by Malcolm Gladwell that were originally published in The New Yorker which are categorized into three parts. The first part, Obsessives, Pioneers, and Other Varieties of Minor Genius, describes people who are very good at what they do, but are not necessarily well-known. Part two, Theories, Predictions, and Diagnoses, describes the problems of prediction. This section covers problems such as intelligence failure, and the fall of Enron. The third section, Personality, Character, and Intelligence, discusses a wide variety of psychological and sociological topics ranging from the difference between early and late bloomers to criminal profiling.

Reception

What the Dog Saw was met with mainly positive reviews. It received profiles in many high-profile publications, including The New York Times, The Guardian, Time, the Los Angeles Times and The Independent. In particular, Gladwell was praised for his writing and storytelling, and reviewers looked upon the essay format positively, with The Guardian stating "one virtue of What the Dog Saw is that the pieces are perfectly crafted: they achieve their purpose more effectively when they aren't stretched out." However, What The Dog Saw was criticized for its use of statistics and its lack of technical grounding.

What the Dog Saw debuted at #3 on The New York Times Bestseller List. It spent three weeks in the top 3 and a total of 16 weeks on the chart, appearing concurrently with Gladwell's previous book Outliers. It was also an Amazon Top 25 seller for the month of November. What the Dog Saw was named to Bloomberg's top 50 business books of 2009.